How to master the Partner interview stage in legal BD &

Reaching the Partner stage of an interview process is a huge milestone for Legal Business Development (BD) and Marketing professionals. At this level, it’s not just about ticking the boxes on skills and experience, it’s about proving you can think strategically, understand the firm’s commercial priorities, and make a real impact.

So, how do you ensure you leave a lasting impression?

Here’s your game plan:

Know the firm and its market

Before stepping into the interview, take the time to properly research the firm, its key practice areas, and its market position. The more tailored your insights, the better.

Focus specifically on the area you’re applying to and be prepared to discuss:

What sets the firm apart from its competitors.
The biggest challenges and opportunities in the relevant practice area.
The firm’s recent initiatives, key clients, and strategic growth plans.

Showing that you’ve done your homework demonstrates that you’re genuinely invested in the firm’s success - not just looking for your next move.

Bring strategic examples

Partners aren’t just looking for someone who can execute tasks; they want to see that you can think strategically and drive results. Be ready to share specific examples where you have:

Developed and implemented growth strategies.
Overcome challenges and found commercial solutions.
Helped shape BD or marketing strategies at a firm or practice group level.
Delivered tangible outcomes, such as revenue growth, stronger client relationships, or improved market positioning.

Use the STAR method (Situation, Task, Action, Result) to structure your answers - Partners want to hear about the impact you made, not just what you did.

Show commercial awareness

Commercial acumen is a must at this stage. Partners want to know how your work translates into real value for the firm. Be prepared to talk about:

How you track ROI in BD and marketing initiatives.
How you use data insights to refine strategies.
Ways you’ve strengthened client relationships or enhanced the firm’s reputation.
Examples of cost-effective initiatives that have driven growth or efficiency.

This is your chance to show that you think like a business leader, not just a BD or marketing professional.

Demonstrate sector awareness

Partners want to see that you’re tuned into the bigger picture. Make sure you’re up to speed on:

The impact of technology - especially AI - on legal services and BD/marketing.
The growing importance of ESG (Environmental, Social & Governance) in legal markets.
Changing client expectations and how law firms are adapting.
Any key regulatory changes affecting the firm’s core practice areas.

Having informed opinions on these topics will show that you’re forward-thinking and can help the firm stay ahead of the curve.

Final thoughts

A Partner stage interview is your opportunity to prove that you’re not just a strong BD or marketing professional but a strategic asset to the firm. By demonstrating deep industry knowledge, commercial thinking, and a results-driven mindset, you’ll position yourself as someone who can add real value.

Approach the conversation as if you’re already part of the team - engage in high-level discussions, offer insights, and show that you can contribute to the firm’s long-term success.

Good luck - you've got this!

About the author

Harriett Stevens is a senior recruitment consultant specialising in legal Business Development, Marketing & Communications roles for the legal sector.